FloraHolland reiterates the case for flower-powered shipping

© Khunaspix Dreamstime.

The world’s major container shipping alliances are missing a “huge opportunity” by neglecting the flower trade between east Africa and Europe.

A leading figure in the international flower supply chain said the savings for cargo owners would also be significant if the container line industry offered better refrigerated services on the route.

Edwin Wenink, supply chain development manager at FloraHolland, a Netherlands-based flower sales co-operative which turns over €4.2 billion annually, explained FloraHolland has already proved that flowers – roses in particular ...