What's in a name? A spark of optimism in what's looking like a grim market

Image: ACE Belgium Freighters

The row between ACE Belgium Freighters and Alaska Central Express (Ace Air Cargo) over its name is probably the least of the new Belgian operator’s problems. 

It emerged this week that the fledgling carrier, which received its first 747-400F from sister airline CAL in April, has come under fire from the Alaskan carrier for potentially “unfair or deceptive practices or unfair methods of competition, due to the significant potential for, or actual, confusion between the two carriers among the shipping public”. 

However, as ACE ...