News / Temu faces stricter rules as EU also clamps down on ecomm

© Timon Schneider

It’s not just the US which is starting to scrutinise the ecommerce industry. Last week the EU designated Temu as a Very Large Online Platform (VLOP) – which means it will face more stringent rules.

While it does not directly impact Temu’s logistics, stricter compliance rules could impact demand: some cheaper items, perhaps because they are counterfeit or potentially illegal listings, must be scrutinised and banned from the platform.

Temu has some 75m monthly users in the EU, which under the Digital ...