Setting up supply chain strategies for innovative products

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By Gavin van Marle

13/03/2015

Large companies with supply chains spread across the world are commonly adopting multi-tiered approach, depending on what the nature and value of the goods being transported. However, while this strategy has much to recommend it, it is still in its infancy, “and most companies struggle to clearly label their products as purely functional or radically innovative. And failure to clearly map them can have a big impact on supply chain capability”.

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