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Clearly, not as many retailers as we often think are as ready for the e-commerce revolution that is underway. A recent survey by EY (that’s Ernst & Young’s new branding, just in case you thought we might be writing a child’s first word), found that only 34% of respondents had begun developing an omni-channel offering, and only 24% have combined omni-channel supply chain, which is the really worrying thing, because getting omni-channel sales right is all about supply chain design.

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