News / New end-to-end supply chain package a likely home-run for Amazon

© Simon Lehmann

Amazon’s end-to-end supply chain package, revealed this week, could be a huge success, judging from initial reactions, as the benefits for merchants seem likely to overcome reservations about sharing business data with the e-commerce giant.

Supply Chain by Amazon deviates from the firm’s previous script, as it moves up the supply chain. Combining established with new services, it matches the warehousing and distribution, fulfilment and inventory replenishment offerings with global logistics, offering merchants an integrated end-to-end service.

John Haber, chief strategy officer ...