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Interesting blog arguing the role of supply chain planning in the fundamental health of today’s corporations: “While the last decade was all about marketing and commercial processes, with the digital pivot, the supply chain matters now more than ever. The need is a supply chain that is more proactive, agile and flexible. Companies need shorter product cycles with easy customisation. This needs to happen without deteriorating working capital or operating margins.” And lots of companies still do not appear to understand this at a board level.