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By Alex Lennane
It’s the end of the year – the traditional season for forecasting. Much like the traditional peak season, though, forecasting is changing shape. In these uncertain times, few analysts want to take the plunge and predict the future. This interesting article written by award-winning journalist Mike King looks at analysis in the sea freight industry, the effect conference bans have had on information, and concludes that forecasting is part art, part science.
