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By Alex Lennane
“As an industry, I wouldn’t pride ourselves on being at the forefront of technology.” That sentence could apply to almost any part of the logistics business ? in particular air cargo ? but here it is said by a Maersk director.
In this article, Bloomberg looks at how the shipping industry has finally begin to embrace booking technology. With a plethora of firms springing up to offer digital platforms, it is now becoming far easier to book online – as with ...
Comment on this article
Ed Kerwin
June 30, 2014 at 6:52 pmWhen a passenger books a seat there is no need to provide dimensions, no question of tie downs or DG shippers declaration. Booking air cargo requires more detail than passenger bookings. The other element is investment which the combination carriers provide for their passenger business, but do not give priority for their cargo operations. The ocean business for containers is closer to passenger or hotel bookings. Plus ocean carriers are focused on shipping since they don’t commingle freight and passengers on the same transport vehicle so their investments are all directed toward the freight business. Other than the integrated carriers, there are only a handful of all cargo air carriers and they are under extreme financial pressure in the current market. Perhaps this is the real irony for air freight.