An open letter to container lines: please stop fooling yourselves

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With so much data available, it is utterly perplexing that there can be any lack of accuracy in the modern supply chain. Alas, there is. For senior logistics consultant Lars Greiner, the pain of it all has gotten too much. In this LinkedIn post he calls on container operators and port agents to “stop fooling yourselves”, veer away from the “overly optimistic” and instead punt for accurate timetabling – especially when anyone can get onto a vessel tracker and find a ship.