How Nintendo's forecasting miscues led to 3DS shortages

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© Antonio Jodice | Dreamstime.com - Nintendo 3ds Thank you for Playing

By Gavin van Marle

22/02/2017

Interesting insight from SupplyChainDive on how Japanese games giant Ninetendo got its sales forecasting for first its 3DS model, and then its 3DS XL model completely wrong. Each time it sought to adjust its forecasts, it managed to amplify its errors. “Forecasting is an inexact science. As a result, supply chain managers are used to frequently adjusting their predictions to better meet supply and demand counts. But Nintendo’s example shows the dangers of overcorrection.”

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Nintendo The crystal ball

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