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Known as “Second Mouse” firms, after the Chinese saying: “The early bird catches the worm but the second mouse gets the cheese”, a new breed of Chinese companies are going to provide serious competition for established western operators in a variety of sectors – electronics, automotive, white goods – across global markets. Having established higher levels of product quality at good prices, companies like Huawei, Haier and Geely are set to take on their counterparts in the established markets of the west.

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