OceanX: India Shining + freight rate horror stories = crumbs of comfort
Optimism or realism?
A shipper’s perspective on the India-Europe supply chain. WBC is a UK producer of retail display and gift packaging for the food and drinks industry, although the large majority of its production is outsourced. In recent years it has a done a roaring trade in jute bags, the thick material shopping bags that people increasingly prefer to plastic bags, which it sources from Calcutta. It is after production that the company’s problems begin, however.