Is Apple's supply chain really the best?

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By Alex Lennane

11/07/2012

Recent articles about Apple’s supply chain have rather predictably looked only at working conditions at its suppliers’ factories – which while important, reveal little about the cash-rich company’s actual supply chain. This takes a more thorough look at Apple’s practices, which apparently include hiding launch products in boxes of components – or even tomatoes – to avoid detection.

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Apple's supply chain Apple FedEx Supply chain radar Supply chain shift The macro view UPS

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