Why benchmarking in its current state is dangerous for transportation

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A simple and yet important view from supply chain expert Kevin O’Meara. He makes the valid point that benchmarking ? or judging results on the current state of the industry ? restricts innovation. He asks: “Would the iPod ever have been invented if Steve Jobs’ goal was to be incrementally better than the Walkman?” A short, worthwhile read for any company that wants to be genuinely better than its rivals.