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Menlo Park, Calif. —Sept. 25, 2012—Purfresh, Inc., the industry leader of active atmosphere and supply chain management technologies that optimize the quality of fresh produce as it moves around the world, today announced that Hubimeza S.A. has deployed Purfresh’s active atmosphere solution to protect the quality of pineapples shipped via ocean transport from Ecuador to Denmark. Utilizing the Purfresh technology, Hubimeza S.A. is able to reduce decay and control the presence or appearance of mold in pineapples shipped via ocean transit while taking a market leadership position.