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Regular visitors to the UK’s Multimodal exhibition (yes, it may seem like distant memory at the moment, but at some point we will return), may have played the Beer Game at the Trade Extensions stand, an exercise that shows just how quickly supply chains can become snarled when individual players have no visibility of what their supply chain partners are doing. This is also known as the “bullwhip effect”, which is explained in this feature from Quartz and is probably the ...

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