Menlo to help keep boots on the ground

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With the commencement of its contract with tactical footwear supplier Original S.W.A.T., Menlo will be responsible for the European warehousing and distribution of a product with high customer service demands and market growth as a priority.  The logistics, transportation management and supply chain services provider will base both inventory storage and order fulfillment at Menlo’s Eersel facility in the Netherlands.

Menlo Logistics prides itself on providing its business partners with the necessary initiatives and continuous improvement mechanisms to deliver supply chain management that actively enables market growth for their products.  It was this principle that determined Original S.W.A.T.’s choice of Menlo to take-over its logistics demands in Europe.

The tactical footwear supplier, which is headquartered in California, was founded in the late-nineties with the expressed purpose of producing the finest boots for law enforcement, military, first-responders and other personnel who require the toughest footwear to deal with the most demanding of conditions.  Having grown its European customer base significantly, the company now requires a professional logistics service to both cope with current distribution requirements and to help drive future expansion.

Kevin Cole, CEO of Original S.W.A.T explains the decision to appoint Menlo, “Previously, we had been relying on our sales distributor to manage our supply chain in Europe and felt that it was time for us to have this role fulfilled by a professional logistics company.  Menlo offer extensive experience and knowledge of the apparel and footwear sector, which gives us clearer visibility of market demand.  Their ability to leverage cost savings in the transport element of our supply chain and emphasis on creating efficiencies throughout it, bring us valuable competitive advantages.”

Menlo will manage the Original S.W.A.T. supply chain from its Eersel facility in the Netherlands where warehousing, inventory control and both inbound and outbound transportation will be coordinated.  First tier retail distribution will be implemented across Europe in the first instance and an e-commerce order processing and delivery service will be launched later.

In commenting on the contract confirmation Menlo’s Managing Director, Tony Gunn said, “Menlo has a strong reputation as a customer oriented supplier.  By this I mean a partnership is forged with our immediate customer that will continuously evolve to refine the supply chain and adapt to changing supply priorities and market demands.  Through our experience in the retail e-commerce field we also know how vital it is to perfect the purchasing experience of the end customer.  This is valued by Original S.W.A.T.  whose market-leading product requires a top-class e-fulfillment service.