Overseas suppliers providing services such as food, beverage and merchandise to the FIFA World Cup in Brazil must ensure they carry out comprehensive root-to-branch reviews across their entire supply chain, with effective tried-and-tested contingency plans in place that will ultimately protect margins and reputation, states Rob Baker, Principle at Crimson & Co.
Seven years after Brazil was successfully awarded the FIFA World Cup, the tournament is finally kicking off on 12th June. This month-long global festival celebrating the ‘beautiful game’ will be watched by billions across the planet, providing the ultimate billboard for brands to showcase their products and services to a worldwide audience.
