Le Havre, FRANCE:  Seafrigo has streamlined its service offerings and strengthened its identity by rebranding group company, Maison Jamein into Seafrigo General Cargo.

Effective immediately, the rebranding is the first in a three phase transformation to better align company identities within the group with their specific activities.  This new brand will be implemented in three steps: firstly in France, which will be followed by Europe and finally worldwide so that General Cargo’s experts located in each country will operate under the same banner.

Well known for its general cargo activities since 1831, Maison Jamein is the oldest freight forwarder in Le Havre and has recently been experiencing a real boom in business following numerous investments and the creation of offices in strategic locations.

“The new name reflects the growing connection between all our group companies around the world,” says Thomas Costantin, Group head of communication & marketing. “In the ever-changing logistics world in which we now operate it’s hugely important to have a consistent identity wherever we operate.  It provides customers and potential customers with a strong brand name with a stable and dependable heritage, whatever their service requirements”.

Maison Jamein joined the Seafrigo Group in 2016 and brought its complimentary know-how and knowledge to the organization. Its team also had a wealth of food specialist and temperature sensitive logistics skills which dovetailed perfectly with Seafrigo’s own specialisms.

Under its new name SEAFRIGO GENERAL CARGO will continue to offer a full spectrum of multi-modal services including ocean freight, road transport, airfreight, and contract logistics services for products with high added value or oversized products.