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“Big data” is one of the buzz phrases of the moment – and there has been no shortage of material detailing how large retailers such as Wal-Mart have collected masses of data which they then use to predict customer behaviour and refine their supply chains accordingly. But logistics service providers are also in the business of compiling big data and, as a result, smaller shippers that typically outsource much of their freight functions to LSPs are also to getting access to similar advantages.
