R3 joins initiative to enhance category management in food supply chain

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CHICAGO, July 24, 2013 ? /PRNewswire/ ? R3 Reliable Redistribution Resource® was recently named to the steering committee of the new Technomic Foodservice Category Management Institute. Launched with the support of the global Category Management Association, the Institute will produce tools for foodservice industry participants to succeed in a category management-driven environment.

“Companies that understand the true importance of category management and develop the needed capabilities will greatly enhance their market positions,” said Technomic Executive Vice President Bob Goldin.