Credit Ocado
As well as a new ’staff’ of 3D-printed ‘bots’, online grocery giant Ocado has introduced a new delivery principle.
It believes Ocado Swift Router will strike a balance between cost-efficient hub-and-spoke setups and the immediacy of gig-economy point-to-point home delivery services.
Ocado aims to capture both long lead-time orders – those placed several days before expected delivery – and last-minute orders.
The move is likely to be regarded as an attempt to outmanoeuvre services like Deliveroo, which have moved into point-to-point grocery delivery ...
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