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M&S to communicate directly with 22,500 workers in clothing supply chain
Four surveys a year planned on topics including working conditions and financial literacy

Marks & Spencer (M&S) has signed a one year deal to work with social enterprise technology provider Good World Solutions to facilitate direct communications with workers in its clothing supply chain via mobile technology.

M&S will use Labor Link, technology that returns anonymous, quantitative survey results to M&S direct from supply chain workers. Workers listen to questions on their mobile phones in Hindi, Sinhalese, or another local language, and respond using their touch-tone keypad.