Is Amazon unstoppable?

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Fantastic long read in The New Yorker, the culmination of a five-month investigation into the rise and rise and rise of Amazon, from detailing the leadership ethos instilled by founder Jeff Bezos and the relentless quest for expansion across a range of industries, to the experiences of retailers on its platform and workers in its warehouses. It compares to Facebook and Google like General Motors compared to Ford: “It is not a product company but a process company”. For anyone who wants to understand how and why Amazon works the way it does, this is the definitive article.