Why companies aren’t using social media for supply chain management

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By Gavin van Marle

13/06/2012

When most of us hear the term ‘social media’ we think of hours frittered away looking at friends’ photos on Facebook. But supply chain consultant Adrian Gonzalez argues that we should be thinking of platforms such as Twitter, LinkedIn and Facebook as new forms of communication tools that ultimately will make supply chain operations easier to carry out, as well as sharpen collaboration between partners and customers.

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