Rural India to be next driver of e-commerce activity, BCG says

© Samrat35

© Samrat35

By Alex Lennane

11/08/2016

E-commerce is going rural. The rise of cheap smartphones in India is set to give the sector yet another boost, with the number of internet-connected rural consumers set to double to 315m by 2020. Alibaba in China already has outposts in 16,000 villages – the growth in India will give the likes of Amazon and FlipKart a wave of new customers.

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Amazon Connect India Flipkart India The e-commerce equation Container Shipping Lines Association (CSLA) Mediterranean Shipping Company (MSC) Port of Colombo Vizhinjam Port

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