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Lufthansa Cargo’s head of commercial, Asia Pacific, Magali Beauregard, is to join booking platform CargoAi as chief customer officer on 1 February.
Prior to her near-six year stint at the German cargo carrier, she was nearly four years at booking.com, as account manager, global accounts.
CEO Matthieu Petot said: “To head the customer department at CargoAi, we needed someone who had a highly pragmatic vision of customer needs. With the combination of her experience of SAAS platforms and her total understanding of air cargo, Magali fits the bill perfectly.
“A real achiever who has genuine passion for the industry, we couldn’t hope for anyone better placed to design the best-in-class customer-based product and customer journey we need.”
CargoAi added that it had seen “skyrocketing demand from freight carriers and forwarders for reliable, user-friendly tools to make their purchasing and sales processes more efficient”.
Ms Beauregard said: “CargoAi has very quickly established itself as a major player in the digitalisation of the air cargo industry thanks to its unique approach. The customer experience is central at CargoAi, allowing us to improve digital solutions designed for airlines, freight forwarders and GSAs. I can’t wait to join this talented team and to help develop the best solutions for our clients.”