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Last week the Spanish retail giant Inditex, owner of the Zara brand, reported first-quarter 2014 revenue of €3.75bn and net profit of €406m, compared with €3.6bn and €438m this time last year. It now operates 6,393 stores across 88 markets, but its future investment is primarily focused on online retail. During autumn/winter season, Zara will roll out online platforms in South Korea and Mexico and will also enter the Tmall e-commerce platform in China, owned by Alibaba. And the key to making online a success is in its supply chain, chief executive Pablo Isla told BusinessWeek.

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