European cold chains are ripe for transformation, says Easyfresh

© Hungryworks

European cold chains are ripe for transformation and the “first-mover advantage” is up for grabs, according to Valencia-based reefer logistics specialist Easyfresh.

“Not all areas have the same maturity level as the European region,” explained Easyfresh chief executive Rafael Llerena.

As a result, he contends, reefer shippers are demanding first-class, efficient and mature logistics solutions not normally provided in the market.

“The time for ’classic forwarding’ or ’usual or basic reefer shipping’ should be over, as it is already on the edge, regarding cargoes ...