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Geneva – The International Air Transport Association (IATA) called for strong partnerships to promote air cargo competitiveness through e-commerce technology at the IATA e-Cargo conference held in Geneva 18-19 June.

“An electronic revolution is transforming logistics and transport, creating a fundamental change in the security, safety, efficiency and reliability of air freight. This conference has undoubtedly put e-cargo at the forefront of industry thinking. Now we need to drive action through strong partnerships across issues such as e-customs, advanced electronic information, the digitization of transport documents, e-cargo security, and e-Air Waybill (e-AWB) implementation. In that regard the presence of FIATA’s Director General Marco Sorgetti to chair the opening plenary was most welcome. Air cargo demand has been stagnant for several years and the cooperation of the entire air cargo value chain to push forward key objectives such as e-freight is essential for the future health of this industry,” said Des Vertannes, IATA’s Global Head of Cargo.