Accenture has acquired the aviation consultancy and advisory units of Seabury Group, with 120 employees, including chairman and chief executive John Luth.

Accenture told Air Transport World, the combination of Seabury’s corporate advisory and consulting businesses would help airlines accelerate the pace of digital transformation.

Under Mr Luth, Seabury has advised on over $250bn of new aircraft orders and $100bn in equity/debt financings and restructurings for clients including TAP, Monarch, and Etihad.

“Airlines are having to innovate to respond to changing customer expectations, digital disruption and revenue and cost pressures,” Accenture aviation practice managing director Jonathan Keane said.

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